This Business of the Visual Art course is designed for emerging artists, potential or new gallery owners, and individuals interested in working in the visual arts. It provides insight into the management of a gallery and an artist’s practice.
Topics Covered
Topics covered in our Business of the Visual Art World short course include: contracts and agreements, copyright, professional presentation, marketing and branding, art fairs, and pricing structure. The course explores art market mechanisms and business planning and includes a visit to an alternative gallery space as well as an artist’s studio.
Course Leader
Renée Pfister
Has built an esteemed and longstanding career as a consultant, curator, registrar and business development manager in the art world. She worked with the British Museums, the Tate Gallery, and the Science Museum in London. In New York, she teamed up with the Museum of Modern Art and the Whitney Museum of American Art. She is advicing high profile international artists, galleries and collectors.
Guest Speakers
Naomi Korn
IP Consultant with expertise in copyright, licensing, rights management and rights exploitation.
Kulan Mills FCA, FCAM
Former chartered Management Accountant with Ernest & Young and KPMG background with over 35 years hands-on business finance and senior management roles in large multinational PLCs.
Jeremy Eckstein
He started his working life as a fund manager, before joining Sotheby's in 1979 as Head of Research with responsibility for monitoring the performance of the British Railways Pension Fund's fine art investment portfolio. He left Sotheby's in 1990 to work as an independent consultant in the art market.
Fieldtrips
Gallery visit
To be confirmed.
Artist Studio Visit
Tobias Benedetto, Wimbledon School of Art, London